Author Index

A

  • Aghaei, mohammad Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Akbari, Ahmadreza Investigating the effect of competitive intelligence on organizational performance with emphasis on the role of social-strategic intelligence in export-oriented companies in Tehran in 1399 [Volume 4, Issue 3, 2023]
  • Arya, Kiumars The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • Atiyar, Elnaz Analyzing the communications structure of sponsors and investors and risky economic enterprises with knowledge-based companies with the approach of financial relations and investment resources [Volume 4, Issue 2, 2023, Pages 1-37]

B

  • Bagherian Kasegari, Bagher Investigating and establishing a customer relationship management system in creating a sustainable competitive advantage for construction companies in Qeshm [Volume 4, Issue 3, 2023]
  • Bbabazadeh Baei, Naser Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]

E

  • Elahi khorasani, Akbar Artificial intelligence in marketing: Systematic review and future research direction [Volume 4, Issue 4, 2023, Pages 32-51]
  • EstakhriFar, Narges Explain the role of basic Neuromarketing in e-marketing [Volume 4, Issue 4, 2023, Pages 98-121]
  • Eyvazi Heshmat, Ali Asghar The effect between sensory cues and willingness to buy instant street foods [Volume 4, Issue 3, 2023]

F

G

  • Ghamkhari, Seyedeh Faezeh Assimilation of business intelligence: The effect of external pressures and top leader commitment during pandemic crisis [Volume 4, Issue 4, 2023, Pages 97-67]
  • Ghamkhari, seyedeh maasoumeh Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]
  • Ghasemian sahebi, Ali Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]
  • Gholizadeh Eratbeni, Mehdi Investigating the Impact of Social Media Advertising Features (Instagram) on Customers' Purchase Intentions (Case Study: Customers of the Refah Market in Swadkoh) [Volume 4, Issue 4, 2023, Pages 17-31]

H

  • HAMIDVAND, AMIN Journal of Hospitality and Tourism Management [Volume 4, Issue 1, 2023]

J

  • Jabrailpor dinvar, Hosein Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]
  • Jamshidi, Daryush Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • J. Babin, Barry 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]

K

  • Kamali Koloochani, Aboozar Investigating and establishing a customer relationship management system in creating a sustainable competitive advantage for construction companies in Qeshm [Volume 4, Issue 3, 2023]
  • KazemPour, Ebrahim The effect of managing the successful experience of generation Z customers in electronic banking(Case study: Tejarat Bank) [Volume 4, Issue 3, 2023]
  • Kordheydari, Rahil Investigating big data management and its impact on customer satisfaction and organizational performance in the Iranian retail industry [Volume 4, Issue 1, 2023]

M

  • Manavi, Sadegh A comparative study of mobile marketing and game development [Volume 4, Issue 1, 2023]
  • Mohammadi, Mahdi Discovery of macro-cultural factors related to the success and failure of the organization's marketing during remote work; Thematic analysis approach [Volume 4, Issue 2, 2023, Pages 95-116]
  • Mohammadi, Moohan Video marketing model in social media [Volume 4, Issue 4, 2023]
  • Mohebi, majid Model design and evaluation in emotional intelligent marketing (case study: Kish Island restaurant customers) [Volume 4, Issue 1, 2023]
  • Movaghar, Morteza Presenting the model of effective smart marketing challenges in social media by using the theme analysis method [Volume 4, Issue 2, 2023, Pages 61-78]

N

  • Naderi, Dinara Investigating the role of managers' guide in the process of employee loyalty [Volume 4, Issue 3, 2023]

P

  • Pour Ali Ganji, Lila Investigating the effect of perceived usefulness, ease of use, enjoyment, trust and social influence on intention to use with the mediating role of consumer attitude (Case of study: Household solar electricity customers in Yazd city) [Volume 4, Issue 2, 2023, Pages 66-87]

R

  • Rahimi Kalor, Hosein Examining the competitive strategies of Saman insurance company with a strategic management approach (Study case: Saman insurance agencies in East Azerbaijan province) [Volume 4, Issue 3, 2023]

S

  • Salehi, Akbar The effect of smart green business on the increase in stock prices of manufacturing companies [Volume 4, Issue 1, 2023]
  • Sarshar, Hamidreza 7.Hawfeng, S, (2017), “Media Coverage and Stock Price Bubbles”, Finance Journal, No. 24, PP.22-38. 8. Hill, C (2018),” The Impact of Media Coverage on Stock Crash”. 9. Maditinos, I (2016) “Investors’ Behavior in Media”. 10.Raymond, S (2017) “ Media Coverage Scandals and Stock Market”. [Volume 4, Issue 1, 2023]

T

Y

  • Younesi, valliyoullah Preparing and editing the value engineering process in the smart municipality project (case study: municipalities in ten districts of Shiraz city) [Volume 4, Issue 2, 2023, Pages 79-94]